Anecdotally, marketing execs, ad agency senior leaders and talent agency execs noted that there has been more interest from marketers in attending the conference than in previous years. …
Read More
Marketers are regularly asking questions about how creative agencies are using gen AI and how they can integrate it into the creative process for their brands…
Read More
As political advertising ramps up, one performance marketing ad buyer believes that the platforms are getting more sensitive and potentially taking a harsher look at ads on the platform…
Read More
Klarna has started to use AI for ideation, image creation and translation efforts to create more personalized campaigns for consumers across the 45 markets that it operates in currently…
Read More
Recent Comments